Q1 2024 Performance of Top Beauty Retail Apps on iOS in Europe

In the competitive world of beauty retail applications, European users on iOS have shown varying levels of engagement in the first quarter of 2024. Sensor Tower's data gives us a glimpse into the performance of the top five contenders in this sector.

Sephora - Maquillage, Parfum saw a sharp increase in downloads, rising from 31K in the first week of January to a staggering 293K by the end of March. Weekly active users followed a similar trajectory, starting at 117K and ascending to 481K in the same period.

AIBY's OnSkin - AI Product Scanner generated revenue peaking at 12K USD in late March, coupled with a download trend that spiked at 88K in mid-January before settling to 32K by the quarter's end. Active users reached their zenith at 138K in mid-January, eventually stabilizing around 130K.

Notino: profumi e cosmetici, despite not generating revenue, maintained a consistent download rate, peaking at 48K in mid-March. Its active users saw a peak of 187K in late January, with a slight dip to 169K by the close of March.

The Douglas - Parfüm & Kosmetik app maintained a steady download count, ranging from 22K to 39K throughout the quarter. Active user numbers showed a decreasing trend from 160K at the beginning of January to 133K by the end of March.

Finally, Superdrug - Beauty and Health experienced a modest download count fluctuating between 16K and 22K. Weekly active users saw a slight downward curve, starting at 66K and tapering to 59K over the three-month period.

For a more detailed analysis and additional insights on these trends, Sensor Tower's platform remains an invaluable resource for industry observers and participants alike.